Once again, for the 22nd successive year, the International Mediterranean Tourism Market (IMTM) will take place at the Convention Center of the Tel Aviv fairgrounds 9-10 February 2016

The successful ITN – ORTRA team is organizing the event again. Israel Travel News (ITN – publishers of tourism magazines, websites and newsletters) and ORTRA (Israel's premier conference organizers) make sure that the fair, which has grown in leaps and bounds from year to year, will be a grand success.

The Israeli public is hungry for travel news on new destinations and also on the old favorites. IMTM is the perfect solution. As always there will be an interesting range of special presentations, screenings, lectures and discussions, some by invitation only, but most open to the general public. This year two interesting presentations will focus on medical tourism, incoming and outgoing. This hot topic is being given center stage at IMTM for the first time. There are multiple aspects and the discussions promise to be absorbing.

One of the desirable "by invitation only" events is the lavish pre-opening breakfast on the first day, exclusively for ambassadors serving in Israel. All ambassadors have already received an invitation. Ambassadors who have not yet responded (“RSVP”) are reminded to do so as soon as possible.

Once again, a series of start-ups under the title of "Digital Travel Dome" (designated separately in the catalog, distributed free) display the ingenuity of Israel, the “start-up nation”, in the field of digital apps that make information easy to find on your smartphone. If for no other reason (and there are plenty of other reasons), make sure to get your catalog when you visit the fair.

No need to say that Israel is going through trying times, so the promised success and numerous exhibitors is a real indication of the attraction that IMTM has for travel-industry professionals worldwide. Cross-border travel is the hallmark of peaceful coexistence. Can tourism will be the flashpoint of peace in the Middle East? Perhaps for world peace as well? Time will tell.

Silvia Golan, the Executive Director of www.diplomacy.co.il , and yours truly, will be at IMTM 2016. We hope to see you there.

The Tel Aviv Convention Center, commonly known as Ganey Hataarukha, is located on Rokach Boulevard in northern Tel Aviv, Israel, adjacent to the Tel Aviv University Railway Station.

Address: Rokach Blvd 101, Tel Aviv-Yafo