New services by The Jerusalem Development Authority including a new city pass that offers a bus service from the airport to Jerusalem, free inner-city public transportation and discounts at the city's attractions and museums; the JDA placed Colorful information trucks around the city that also offer cell phone recharging and refreshments
The Jerusalem Development Authority (JDA) launches a series of services to make the city more accessible and convenient for tourists. The goal of the new services, which will be available for tourists arriving in the Israeli Capital this summer, is to put Jerusalem in line with other major cities around the world like London, Paris, New York, and others. The JDA puts extra effort into promoting Jerusalem as the next hot destination for tourists, from Europe and lately even started to focus also on the Chinese market. JDA in cooperation with OTIPASS launched the - "Jerusalem City Pass" a ticket purchased before the arrival in Israel, makes landing in Israel easier and more welcoming. The pass is valid for a whole week and may be used to save the time spent on small payments and standing in lines, as well as offering discounts for main attractions in the city. Employees in uniform at the "Itraveljerusalem" stand will greet the tourists arriving in Israel at the airport. They will validate the ticket and supply any information required.
The "Jerusalem City Pass" includes a free bus service from the airport to Jerusalem. The attendants in the "Itraveljerusalem" stand will direct the tourists interested in arriving in Jerusalem to a branded bus with free Wi-Fi that travels directly to Jerusalem, with no extra charge. Before arriving in the city, the travelers on the bus will be able to see the "Itraveljerusalem" webpage and to receive updates on events in the city in the coming days. The "Itraveljerusalem" website is available in six different languages and has more than 5 million visits every year. Furthermore, the inner city public transportation, including buses and the light rail, will be available for a whole week with no surcharge for tourists who have purchased the "Jerusalem City Pass" in advance.
As part of its initiative to make the city more accessible, The Jerusalem Development Authority will station huge colorful trucks in the Jaffa gate and the "Machne Yehuda" market. In the trucks, the visitors will get all the information needed and more on tourist attractions, art, cultural events, the culinary scene and historical sites. The trucks will have free Wi-Fi, an option to recharge cell phones and have a cool and refreshing drink. All this will make Jerusalem the new desirable destination for tourism around the world.
Ilanit Melchior, Tourism Director of The Jerusalem Development Authority: "The city has experienced an immense growth and performed an actual leap into modernity in a way that cannot be ignored. For example, today, there are 20,000 hotel's rooms in Jerusalem including boutique hotels, hostels for millennials and international well-known marks. There has been a 47% percent increase in the number of overnights stays from incoming tourism and the conferences tourism increased times five. These new services will offer great help for tourists and will make 'all dots connect' in Jerusalem. As part of this concept, we also plan on adding a free of charge Wi-Fi service across the city in the near future. All these make the tourist feel comfortable before and during his visit to Jerusalem and not just provide him with a soft landing, but also the feeling that he is being looked after".
Philippe Rousselet chairman and founder of OTIPASS “Otipass is very honored to have to be chosen by Jerusalem and we are very impatient to put our technological solution and our expertise at the service of the promotion of a so wonderful territory”.
Photos by Silvia Golan