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The Sheraton Tel Aviv’s prime location is a stone’s throw from the beach – that’s one good reason to celebrate. But more than that, in 2017 the hotel celebrates its 40th anniversary at its present location. (Sheraton’s first property in Israel opened way back in 1961 – nearly 60 years ago!)


To commemorate the event, the hotel held an exclusive party this Tuesday. Among the guests were members of the diplomatic corps (including, among others, the ambassadors of Chile, El Salvador, Panama, Japan and Nepal), agents, businessmen, journalists and hotel guests. Besides the historical reason, the Sheraton team also celebrated the end of summer and a very successful tourism season. The theme of the event was Cuba, and the party venue was the swimming pool area, featuring Cuban food, Cuban drinks, Cuban music, Cuban cigars and Cuban decor.

As always at Sheraton-hosted events, guests were treated to – well – everything. P.R. Manager Jane Yacoubzadi orchestrated it all, so what could go wrong? That doesn’t mean that the star team, headed by Sheraton Tel Aviv General Manager, Franco Vella, don’t deserve to share the credit – they all do. Mr. Vella’s message: “"Celebrating 40 years of service marks a key milestone in Israel’s hotel industry. This is an exciting year and momentous occasion for Sheraton Tel Aviv as it celebrates a historic past and looks forward to the future, continuing to lead the way for the hospitality industry just as the hotel did when it opened in March 12, 1961”.



Guests mingled happily, making new friends and renewing old friendships, while helping themselves to tasty Cuban treats such as fresh fish ceviche, snapper filet cooked in baking sheets with Caribbean curry, veal spare ribs grilled over charcoal and typical Cuban crème caramel served with sautéed bananas and coconut. The Cuban singer-entertainer Anna Spitz and the band created a great ambiance encouraging guests to dance and enjoy fun.

We look forward to many more Sheraton years in Israel. Mazal-Tov!

Photo Silvia Golan