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30 Years Iconic SOURCE Sandals – Fashion Week Opening Show Featuring 30 Israeli Fashion Designers

 

Iconic Israeli SOURCE Sandals celebrate 30 years with outfits by 30 Israeli designers in the Tel Aviv Fashion Week opening show.

 

For 30 years SOURCE sandals stand for the connection between man and nature. For the Fashion Week opening show SOURCE invited 30 Israeli fashion designers – up-and-coming and well-established names – to design outfits inspired by the four elements of nature, water, fire, air and earth, to launch the new SOURCE Women’s Sandals line.

 

On Monday, March 11 at Hangar 11, Tel Aviv Port

 

Fashion Week Opening Show celebrating 30 Years of SOURCE Sandals

 

Press Conference hosted by Moti Reif

Fashion Show Director: Jonathan Freimerman

 

Among the designers who presented models inspired by Shoresh sandals: Mika Bashan, Doron Ashkenazi, Eliane Stoleru, Hagit Tessa, Shani Zimmerman, Ronen Chen, Rina Tzin, Tali Kushnir, Kian Frankfurt, Amos Wars.

 

 

Three new elegant SOURCE Women’s Line sandals reinvent the classic SOURCE qualities to star in any environment, on and off the beaten trail: The Carmel features extra-light straps and it blends in from trail to beach to party. The Atacama adds extra strap comfort, protection, and style. And the Avenue takes SOURCE downtown with leather look-and-feel straps in combination with the fitted SOURCE triple-layer sole.

 

SOURCE Sandals – or in Hebrew sandalei Shoresh שורש  – are well known and recognized by every Israeli abroad and at home, and this trademarked product is to this day designed, glued and sowed by hand in the factory to the south of Haifa, Israel.

 

Recently SOURCE Sandals were awarded the title "the most Israeli consumer product" in a competition held by the Ministry of Economy on the occasion of the country's 70th-anniversary celebrations.

 

For 30 years SOURCE sandals have ventured on treks and trails all over the world. But only in recent years have hiking sandals stepped into the fashion world, making appearances in shows by Prada, Gucci, Versace and Chanel. 

 

SOURCE sandals are made to explore and push the borders. This runway show will see our sandals enter yet again new territory - the fashion runway

 

Besides the famous SOURCE Sandals, the company is a world leader in Hydration Systems and Packs for hikers, runners, mountain bikers and armies around the world. SOURCE’s Military Division is an innovator in the field of personal soldier’s gear and protective wear, which has made SOURCE a supplier of the IDF and armed forces around the world, most notably equipping the UK Army with the VIRTUS Soldier System, a smart, scalable load bearing and protective system.

 

Visit SourceOutdoor.com and SourceTacticalGear.com

for full product listing and company background and follow  on Facebook.com/SouceOutdoor

Photos by Silvia Golan and  Avi Waldman