“During the summer months, the phenomenon of dog abandonment reaches alarming peaks: more and more families travel abroad and leave their four-legged family members behind. This year, against the backdrop of the complex security and economic situation, there has been a sharp decline in awareness and willingness to adopt. The abandoned dogs have become invisible, pushed to the bottom of the public agenda. Precisely now, when dogs need us more than ever, it is time to open our hearts and our homes.”
So said Adam Arbiv, Chairman of the Society for the Prevention of Cruelty to Animals in Israel, at a dog adoption event held at Hollandia ahead of International Dog Day, which falls on August 26.
The event highlighted the joint activity of Hollandia and the SPCA Israel throughout the month of August:Adopt a Dog – Receive a TEMPUR Dog Mattress as a Gift”
Anyone presenting an adoption form for a dog at Hollandia branches will receive a TEMPUR dog mattress as a gift—valued between 687–985 NIS.
This activity is valid only during August.
Hollandia launches a TEMPUR mattress for dogs, designed with advanced space technology, allowing dogs and their owners to enjoy quality sleep.
A recent survey conducted by Geocartography found that 15% of Israel’s population sleeps in the same bed with their dogs.
Although International Dog Day is officially marked on August 26 each year, Hollandia decided to dedicate the entire month of August to raising awareness of the welfare of man’s best friend.
In cooperation with the SPCA Israel, Hollandia chose to dedicate August to raising awareness of dog adoption and welfare. The SPCA is currently working to highlight the dire situation in which dogs are abandoned by their owners during the summer months, when families travel abroad for long vacations. Hundreds of dogs are abandoned across the country during this period—a life-threatening reality for them, often leaving long-term effects such as separation anxiety.
Adam Arbiv, Chairman of the SPCA Israel: “During the summer months, the phenomenon of dog abandonment reaches alarming peaks. As the vacation season begins, more and more families travel abroad and leave their four-legged family
members behind. This year, against the backdrop of the complex security and economic situation, there has been a sharp decline in awareness and willingness to adopt. The abandoned dogs have become invisible, pushed to the bottom of the public agenda. Precisely now, when dogs need us more than ever, it is time to open our hearts and our homes.”
To encourage Israelis to take action and adopt dogs in need, Hollandia is launching an unprecedented initiative: “Adopt a Dog – Receive a TEMPUR Dog Mattress as a Gift.” Anyone presenting proof of dog adoption during August at any Hollandia branch nationwide will receive a TEMPUR mattress, suited to the size of the dog, valued between 687–985 NIS.
A recent Geocartography survey revealed that 15% of Israelis sleep with their dogs in bed. While this figure highlights the strong bond between people and their pets, it is not recommended to sleep with dogs. Studies show that sharing a bed can negatively affect sleep quality for both humans and dogs, and may encourage dependency, making it harder for the dog to adapt to independent sleep. Some dogs may also develop possessive behavior over the bed, potentially leading to aggression toward other household members.
Therefore, the ultimate solution is an independent dog bed. Hollandia recently launched the TEMPUR Dog Bed—a mattress specially designed for man’s best friend, ensuring restful, high-quality sleep. Made from advanced TEMPUR materials developed by NASA, the mattress offers maximum comfort and healthy rest. It is lightweight and portable with a convenient carrying handle, perfectly fits any corner of the home, and ensures hygiene with a removable cover, non-slip bottom, and liquid-resistant fabric that protects against mold and fungi.
The mattresses are available in sizes S, M, and L, priced between 687–985 NIS depending on size.
This week, Hollandia’s Herzliya branch hosted a special “Adopt a Dog” event ahead of International Dog Day, featuring various activities to raise awareness for dog adoption and welfare, as well as showcasing dogs available for adoption.
To donate to the Society for the Prevention of Cruelty to Animals in Israel: *4553 o https://spca.co.il/chance
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