Economy and Tourism
- Written by Ministry of Tourism
TOURISM MINISTRY PRESENTS AT IMTM, THE INTERNATIONAL MEDITERRANEAN TOURISM MARKET:
- ·For the first time in Israel, TEDxTel Aviv Salon
- ·Competition to develop tourism apps (hackathon)
- ·Professional conference to mark 7 years of activities in the Druze and Circassian villages
- ·Panel with Tourism Ministry Regional Directors
Tourism Minister Yariv Levin, on opening the tourism conference: “I am pleased to open IMTM, the largest ever tourism fair to be held in Israel. The size and scope of the fair is testament to the fact that Israel is becoming an attractive destination for tourism and those in the tourism business from around the world. 2016 was a ground-breaking year for tourism to Israel. The increase in incoming tourism is because of the wide-ranging marketing activities of the Tourism Ministry, which include breaking into new markets and the adoption of innovative marketing strategies, whether in digital marketing or in emerging markets such as China and India. We are in the midst of a transformation in the aviation field, where, as a result of the support offered by the Tourism Ministry to airline companies who open new routes into Israel, Hainan Airlines and Ryanair began flying into Israel for the first time. IMTM will give additional momentum to this trend and will have a positive influence on increasing incoming tourism to Israel in 2017.”
Jerusalem, February 5, 2016 - Tourism Minister Yariv Levin will open Tuesday the Tourism Ministry stand at IMTM, the International Mediterranean Tourism Market, which will take place at the Tel Aviv Convention Center, Pavilion 2, from .
Ten tourism ministers from around the world will participate in this year’s IMTM – a record number for IMTM - including after several years’ absence, H.E. Tourism Minister from Turkey, Mr. Nabi Avci, who will meet with Tourism Minister Levin. Other tourism ministers and senior tourism officials attending IMTM come from Italy, Kenya, Madagascar, Norway, Romania, Sri Lanka, Tanzania, Zanzibar, Ethiopia, Lithuania, Philippines and Kazakhstan, among others.
The Tourism Ministry is hosting about 200 tour operators and conference organizers from overseas with a view to exposing them to the Israeli tourism product at IMTM, as well as offering them tours of the country. The Tourism Ministry stand will feature various attractions, including a large screen that will list the hotels awarded stars under the Tourism Ministry hotel rating scheme. Tablets will be available for the public to try out the new Tourism Ministry app. The stand will also screen Tourism Ministry videos and TV commercials with the new branding that the ministry is promoting in marketing campaigns overseas. Subsidiaries of the Tourism Ministry will also be exhibiting at the stand: The Dead Sea Preservation Government Company that will present for the first time the branding of the lowest place on earth for investors, as well as the Old Acre Development Company that will present the range of sites and attractions for tourists in the city, including the new Haifa-Acre pleasure cruise line.
Tourism Ministry Director-General Amir Halevi: “The marketing structure of the Tourism Ministry is currently undergoing great change, both in its organizational structure and in terms of the branding and campaign activities, for example the Two Cities One Break campaign that is targeted at tourism into Tel Aviv and Jerusalem, alongside the development of new tourism products such as the “the Land of the Desert” targeted to Europeans in winter. The ministry will continue its’ cooperation with online travel agents, as well as hosting opinion formers – an important additional aspect of marketing Israel as a tourism destination.”
For the first time, IMTM will host the TEDxTelAvivSalon about tourism issues. Four lecturers will address the event in English, which will open a door to the world of tourism. Omer Boger will speak about his personal story – how, with the minimum of resources, it is possible to take an abandoned place and transform it into a meeting place for people from around the world. Noam Klinger, CEO of Eatwith, will speak about the new world of tourism, in which visitors seek out authentic experiences and not just attractions. Tzippora Nussbaum will offer a glimpse into the ultra-Orthodox (haredi) world and Dr. Eran Ketter will present how it is possible to overturn a countrywide trend with marketing.
For the second time, IMTM will host a Tourism Ministry hackathon, a competition to develop tourism apps. Competition finalists will present their apps before a panel of judges and an audience. The finalists developed tourism apps that are designed to enhance the experience of the visitor and tourist in Israel. Every app makes use of the extensive database provided by the Tourism Ministry for public use. The database currently includes about 25,000 pieces of information. This is the largest database of its type among all the government ministries. The competition winners will receive cash prizes, with the first prize being NIS 10,000.
There will also be a panel via Skype with the directors of the Israel Government Tourist Offices in Germany, India and China covering the marketing activities in those destinations.
The Tourism Ministry will also hold a conference to mark seven years of activity developing rural tourism in the Druze and Circassian communities. In recent years, the ministry has invested tens of millions of shekel in improving tourism infrastructure and establishing tourism incubators to help small tourism-related businesses in these villages. The conference will include encounters with some of the people behind the success stories in the Druze and Circassian tourism enterprise, as well as tastes of ethnic cuisine and folklore.
For a full program, see here
IMTM Pavilion 2, Tel Aviv Convention Center, 101 Rokach Boulevard.
- Written by Philippine Embassy
Philippine Pavilion Wows Crowd at Israel's International Tourism Fair
11 February 2016, Tel Aviv, State of Israel – The Philippine pavilion at the annual International Mediterranean Tourism Market (IMTM) instantly stood out as a crowd winner during the fair's 22nd edition, which was recently held at the Tel Aviv Convention Center.
The panoramic views of destinations adorning the pavilion, beautiful and upbeat videos, rich taste of Filipino delicacies, and the variety of song and dance performances, including flair bartending, attracted hundreds of visitors and showed them that, truly, "It's More Fun in the Philippines."
The Philippine pavilion was formally opened by Department of Tourism Undersecretary for Tourism Development Benito C. Bengzon, Jr., who led the first DOT delegation to the IMTM, and Philippine Ambassador to Israel Neal Imperial. Joining them were other DOT officials and partner travel agencies from the Philippines such as Annset Holidays, Inc., Flyeast Philippines, Intas Destination Management, Inc., Maman Aviation, Ltd., and Travel Experts, Inc.
Israeli Tourism Minister Yariv Gideon Levin also visited the Philippine pavilion during the first day of the travel fair and was delighted to watch the "Tinikling" performed by members of the Filipino community in Israel.
DOT officials also held a Country Presentation on the second day of the fair. Around 50 travel and tour agencies, including business organizations, attended the event. Through videos, photos, and cultural performances, DOT officials showed why the Philippines is the next best destination for Israelis in Asia.
This is the fourth time that the Philippines has participated in the IMTM. Previous participations were done through partnership between the Philippine Embassy and the Israel-Philippines Tourism Chamber. However, this is the first time that a Philippine pavilion was organized and led by DOT which has made Israel as one of its priority markets.
In an interview with the Israeli media, Undersecretary Bengzon said: "We are trying to position the Philippines as one of the newest, most exciting, and most fun destination in Asia. Last year we had about 12,000 tourists from Israel and we grew by about 34 or 35 percent. So for us, this is a very good sign. It's an indication that the Israeli outbound travelers who, by the way, are very very sophisticated are starting to see the potential of the Philippines as an exciting destination in Asia." --
- Written by Diplomacy
The embassy of Panama in Israel and Polaris Company hosted these days a special cultural tourism event, hoping to tighten the tourism relations between the two countries and encourage tourism traffic from Israel to Panama 8th, 2013 in Tel Aviv
At the event, Panama City and Tel Aviv pronounced Sister Cities, and a special dress (Pollera) embroidered with pearls and diamonds was presented. One of the most expensive dresses in the world, the Pollera is Panama’s traditional garb, presented mostly at special celebrations
The embassy of Panama in Israel and Polaris Company host these daysa special cultural tourism event in Tel Aviv hoping to tighten the tourism relations between the two countries and reveal Panama’s wonderful tourist attractions. Among the participants in the colorful upbeat traditional Panama cocktail party were Panama’s ambassador in Israel, Hector Aparicio, head of the marketing administration at the Panama Tourism Authority and senior officials in both countries’ tourism industries.
As part of the event, Tel Aviv and Panama were pronounced Sister Cities. Additionally, a special dress (a Pollera - Panama’s traditional garb) embroidered with diamonds and pearls and valued at tens of thousands of dollars, making it one of the world’s most expensive dresses, was presented at the event. The Pollera dress takes roughly one year to make. Its glorious history dating all the way back to the 16th century, today, the Pollera is only used on special celebratory occasions.
Located in Central America, The Republic of Panama borders on the Caribbean to the north, the Pacific Ocean to the south, Colombia to the east and Costa Rica to the west. Its territory is approximately 78,000 square kilometers and it is home to approximately 3.6 million residents. The name Panama means "abundance of fish and butterflies". Ethnically, most of the country’s citizens are of mixed origins: the most predominant group is “Mestizos” – people whose ancestors were both European and Amerindian, counting 69% of the population. Most of the population is catholic (roughly 80%). The climate in Panama is tropical and hospitable all year round. There are 7 autonomous communities of indigenous Amerindian peoples in Panama, all living an authentic lifestyle.
Panama offers a huge variety of scenery: sandy, white Caribbean beaches dotted with palm trees; tropical rain forests, cold, high mountaintops; enormous swamps and dormant volcanoes. Over 25% of Panama’s territory is dedicated to national parks and nature reserves, home to over 1,000 species of birds, 220 species of mammals and over 10,000 different species of vegetation. Panama offers about 2,000 islands and beautiful, exotic beaches. A visit to the beaches to the west and east of Panama would provide an opportunity to see sea turtles in large numbers. Considered one of the world’s richest places in birds, Panama is blessed with hundreds of species of colorful, beautiful avian creatures. Adjacent to Panama’s beaches are hundreds of islands. The main two groups of islands are San Blas and Bocas del Toro, a stunningly beautiful archipelago in the Caribbean with amazing coral reefs, home to a large variety of fish. Additionally, visitors can observe dolphins on the open ocean and tour the Beach of Red Frogs. An autonomous district run by the Kuna tribe, San Blas is a cluster of 400 tiny, picturesque islands that look as if they were taken straight out of a postcard. Living mostly on fishing, the members of the Kuna tribe travel between the islands in narrow canoes. Surprisingly, the locals have successfully preserved their economy, language, customs and culture. It is an ideal place for swimming in the midst of shawls of tiny silver fish, with dozens of brown albatrosses soaring above and diving into the water.
Other good diving, snorkeling and deep water fishing options are available at the beaches of the Pacific, near the islands of Coiba and Pearl. Here, one can go kayaking in stormy waters, visit national parks teeming with wildlife, go snorkeling in the Caribbean and swimming in the Pacific.
The capital of Panama, Panama City, is a cosmopolitan city filled with skyscrapers that resembles New York from afar. The city boasts a large variety of national museums and a rich history. The 5.25 billion dollar Panama Canal expansion project is due to be completed next year – 100 years after the opening of the first canal. 33.5 meters wide, the canal connects the Atlantic and Pacific oceans and is one of the largest and most difficult engineering challenges in world history. The canal’s construction has had a great effect on travel between the two oceans. 4% of all the world’s goods pass through the canal, making it Panama’s main source of income. Over 14,000 ships sail through the canal each year.
Another exotic tourist attraction is Golfo de Chiriqui: a bay enclosing beautiful islands, surrounded by beaches, hot springs and fertile valleys. Most of the area has been pronounced a nature reserve and it offers plenty of options for diving, surfing, bird watching and fishing. Most of Panama’s eastern region is taken up by the Darien district; its virginal rainforests pronounced a biosphere reserve and a world asset by UNESCO.
Photo Silvia Golan
Photo Silvia Golan
- Written by Israel Tourism Ministry
- Written by Israel Tourism Ministry
3% INCREASE IN VISITOR ENTRIES IN JUNE 2013 VS JUNE 2012
VISITOR ENTRIES JAN-JUNE: 1% INCREASE ON FIRST HALF OF 2012 – RECORD LEVEL FOR THIS PERIOD IN THE YEAR
TOURISM MINISTER DR.UZI LANDAU: "For the last few months, there has been an increase in incoming tourism in comparison to figures from last year. The Tourism Ministry views tourism as an essential engine for economic growth that creates new jobs in the periphery. We will continue our work in growing the number of visitors to Israel and realizing the tourism potemtial.”
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