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Purim, one of Judaism's more colorful and popular holidays, is celebrated this year between sunset on Wednesday, 20 March, and sunset on Thursday, 21 March, in most of Israel – excluding Jerusalem where Purim will be celebrated from sunset on Thursday, 21 March, until sunset on Friday, 22 March (see below). Purim is not a public holiday in Israel, but many offices, shops, and public institutions (including the GPO) will operate on a reduced basis. Schools will be closed, but public transportation will operate as usual, and newspapers will be published. 

Background to Purim

Purim commemorates the events described in the Book of Esther. In Esther 3:8, the anti-Semitic Haman, Grand Vizier of the Persian Empire, tells Persian King Ahasuerus that, “There are a certain people scattered abroad and dispersed among all the peoples... in your kingdom. Their laws are different from those of every people, neither do they keep the king's laws. Therefore, it does the king no profit to suffer them. If it pleases the king, let it be written that they are destroyed...” Thus, Haman coined one of the most infamous anti-Semitic canards: That the Jews are a clannish and alien people who do not obey the laws of the land. At Haman's contrivance, a decree is then issued for all Jews in the Persian Empire to be massacred. But, as the Book of Esther subsequently relates, Haman’s plot was foiled and, “The Jews had light and gladness, and joy and honor...a feast and a good day.” (8:16-17)

Throughout the centuries, Purim – which celebrates the miraculous salvation of the Jews and the thwarting of Haman’s genocidal plot – has traditionally symbolized the victory of the Jewish people over antisemitic tyranny. As such, Purim is a happy, carnival-like holiday. 

The Fast of Esther

The day before Purim (Wednesday, 20 March this year) is a fast day known as the Fast of Esther, commemorating (inter alia) the fact that Queen Esther – the heroine of the Book of Esther – and the entire Persian Jewish community fasted (4:16) in advance of Queen Esther’s appeal for King Ahasuerus not to implement Haman’s genocidal plot. The fast will extend from before sunrise in the morning until sunset. Special prayers and scriptural readings are inserted into the synagogue service.

When the day before Purim falls on Shabbat, the Fast of Esther is brought forward to the preceding Thursday. 


After sunset on Wednesday evening, 20 March, festive prayers will take place in synagogues, where the Book of Esther will also be read aloud. It is customary for people, especially children, to come to synagogue dressed in costume. During the reading of the Book of Esther, whenever Haman’s name is mentioned, congregants traditionally make as much noise as possible in order to drown out his name – a reflection of God’s promise (Exodus 17:14) to, “blot out,” the Amalekite nation, of which Haman was a descendant; special Purim noisemakers may be used for this purpose. The Book of Esther will be read again during morning prayers on Thursday, 1 March. A special Purim prayer is inserted into the daily prayers and the blessing after meals.

On Purim, Jews are enjoined by the Book of Esther (9:22) to send gifts of food to each other, make special contributions to the poor, and have a festive holiday meal in the afternoon. To this end, the day is also marked by collections for various charities, and by people visiting neighbors and friends to deliver baskets of food, prominent among which are small, three-cornered, fruit-filled pastries known as Oznei Haman in Hebrew (Haman’s ears) or Hamantaschen in Yiddish (Haman’s pockets).

At the festive meal, some maintain the custom of becoming so inebriated that they cannot distinguish between, “Blessed is Mordechai,” (Esther’s uncle and the hero of the Book of Esther) and, “Cursed is Haman.” 

Shushan Purim

In Jerusalem, Purim is ordinarily celebrated one day later than it is in the rest of the world; accordingly, all Purim-related observances are postponed by one day. This practice originates from the fact that an extra day was prescribed for the Jews of Shushan (the modern Susa, one of the Persian Empire's four capitals) to defend themselves against their enemies. This second day is known as Shushan Purim. As mentioned in the Book of Esther itself (9:16-19), Jews living in walled cities (later defined by rabbinical authorities to mean walled cities at the time that Joshua entered the Land of Israel) celebrate Purim one day later than Jews living in unwalled cities. There are several other such cities in Israel where Shushan Purim is celebrated. In some cities whose status is in doubt, the Book of Esther will actually be read on both days.

In many places in Israel, Purim is marked by special parades; the most famous of these takes place in Tel Aviv. Many kindergartens, schools, synagogues, and towns will also host special Purim parties and carnivals. 



Purim in Film

Following are clips from six films (courtesy of the Steven Spielberg Jewish Film Archive) that depict the various ways in which Purim has been celebrated:

Adloyada 1960 – Color scenes of the colorful procession in Tel Aviv 55 years ago.

Faces of Freedom (1960) – New immigrants are absorbed into Israeli society at the beginning of the 1960s. The film begins with a Purim carnival.

Springtime in Palestine (1928) - Comprehensive survey of the developing country in the 1920s. Includes a Bukharian Purim feast and scenes of the 1928 carnival in which Baruch Agadati appears with Tzipporah Tzabari, the first Purim queen of Tel Aviv (from 11:33 min).

Eretz Yisrael: Building Up the Jewish National Home (1934) – The film begins with scenes of the Adloyada in Tel Aviv. It continues with agricultural scenes in Kibbutz Ein Harod, Deganya A and the women’s agricultural school in Nahalal.

Edge of the West (1961) – A color film surveying Jewish life in Morocco in the early 1960s, including Purim celebrations (from 28:35 min.)

Hassidic Music (1994) – From the series “A People and Its Music” which depicts various Jewish music traditions. Includes scenes of Lubavitch Hassidim celebrating Purim (from 23:22 min.) 

Purim Events in Jerusalem


Purim Events in Tel Aviv

March 21-23, 2019

The Festive spirit of Tel Aviv truly comes alive during Purim. This year, the Purim carnival will be celebrated all over the city with countless parties, parades and festivals for the whole family! 

* Thursday, March 21st- Purim Parade (Adloyada) in Florentin - 10:00-14:00

Follow the giant puppets inspired by the work of the famous Israeli painter, sculptor, and author Nahum Gutman into an Urban Purim Parade through the streets of the vibrant Florentine neighborhood.

The Parade will kick off at Washington Boulevard corner of Salame Street at 10 am and will end with an event and live music at Reviat Florentine (Hamaon Street 5).

* Friday, March 22nd- Purim Party at Meir Park 

The ultimate Tel Aviv Purim happening will be taking place in a green oasis in the middle of the City. Meir park will be filled with art exhibits, acrobats, food and drink stalls, drag shows, and more!

10:00 - activities for families and children
12:00 - Nonstop party with top Israeli DJs

* Saturday, March 23rd- The Annual Zombie Walk

A strange phenomenon takes place every year during Purim…the city is invaded by zombies. The zombies meet at the corner of King George and Ben Zion on Saturday at 21:30 and start walking down Rothschild Boulevard at 22:00. 


Photos by Silvia Golan

1-  The children and all the family,  dress up. This is  my grandson ( Silvia Golan)

2- Traditional Purim Cookies




“The Sound of Goosesteps, Echoes of the Nazi Threat in The Sound of MusicCabaret and The Producers” will be the focus of a lecture-concert presented by Eyal Sherf, with Alla Danzig (piano) on March 28th 2019 at the Khan Theatre, Jerusalem.

Much has been said about the representation of the Holocaust in a variety of genres. Musicals have often been overlooked, perhaps due to their general perception as escapist entertainment. Yet, as an American art form, the musical is a fascinating source through which to examine ever-changing attitudes to Nazism and the Shoah.

What artistic differences have arisen regarding the visual representation of Nazis in The Sound of Music? Why were the Jewish creators of Cabaret accused of anti-Semitism and what is behind The Producers’ “rise below vulgarity”?

The lecture-concert will present the topic through discussion, clips from stage versions and screen adaptations of the shows, as well as live performance of songs from the three musicals.

Singer, actor, cantor and lecturer on musical theatre, Eyal Sherf received his Master of Arts in Musical Arts from New York University and is a graduate of the Acting Program of the Royal Birmingham Conservatoire, England. He has performed in several productions in New York City. and is currently appearing in Gebirtig in Israel’s Yiddishpiel Theater. He has appeared in a number of Israeli television series. Eyal Sherf served as cantor of Temple Beth-El, Cedarhurst, New York, continuing his cantorial work at various other synagogues.

Performances: Thursday March 28th - English: 19:00

                                                              Hebrew: 21:00

The Khan Theater, 2 Remez St., Jerusalem

Tickets: 02-6303600

Photo: Ziv Hadash






In celebration of international women’s day, the Ambassador’s Club of Israel (ACI) hosted an event on March 3, in which Women of Valor Awards were given to two unique women. At the reception, held at the ZOA house in Tel Aviv, ambassadors and other diplomats and distinguished guests had time to exchange ideas and network.


The formal ceremony began with a few speeches. The opening remarks wer by the president of the Ambassador’s Club, Ambassador Yitzhak Eldan. Mr. Eldan opened the event by reminding us of the theme - think equal. Build smart, innovate for change. After Mr. Eldan, Oshra Friedman, the Deputy Director of the Authority for the Advancement of the Status of Women for the state of Israel, spoke about gender equality. She highlighted the fact, that although women and gender equality have a come a long way, there is still a long way to go. Women’s day, as she sees it, is a call to action for everyone.



Following Oshra Friedman, the Ambassador of Slovenia to Israel, H.E. Ms. Barbara Sušnik, addressed the audience. Ambassador Sušnik discussed gender equality in the aspect of action. In Slovenia, she explained, gender equality is a priority, and she sees that being true in Israel too.



Yudit Sidikman, the founder and CEO of El Halev, was the final speaker. Sidikman explained that El Halev is about taking action against sexual harassment. El Halev teaches children and adults, of all ages and gender, empowerment through self-defense. Yudit, who is a survivor of sexual harassment, told her inspiring story of a survivor to activist. She encouraged everyone in the room, women and men alike, to take action and call for change, to make our communities and safer place.


At last, after all the speeches, the Women of Valor Awards were awarded. The first was given to the Ambassador of Slovenia, H.E. Ms. Barbara Sušnik, for women’s empowerment and prevention of violence against women. The second award was given to Yehudit Sidikman, in recognition of promoting self-defense and empowerment.


International Women’s Day is held annually on March 8th, but in many countries, including Israel, there are events held during the entire week surrounding this date. Among the many distinguished guests who attended the Ambassador’s Club International Women’s Day celebration was the Ambassador of Guatemala, the Ambassador of Slovenia, the Ambassador of Sri Lanka, the Ambassador of Nepal and the Ambassador of Kazakhstan, along with many other diplomats.


Photos Credit: Itzik Kamilian

Ariella Rose  &  Ella Justus Segal are members of  DebateforPeace


Israel's Fashion Week Celebrated SpongeBob Square Pants' 20th Birthday

The main fashion show was inspired by Nickelodeon's iconic figure and dedicated to 'Krembo Wings - A Youth Movement for Children with and without Special Needs'


On Wednesday, March 13th, at 20:00 Israel's fashion week launch a unique fashion show celebrating the most iconic cartoon character of them all, SpongeBob Square Pants.

Israel's most prominent fashion designers, including Karen Oberson, Vivi Balaish, Dror Kontento, Shai Shalom, Commes-il-faut, as well as many others, will present their own custom designs, inspired by SpongeBob.

The presentation includes 25 designs, each one representing a unique aspect of SpongeBob's personality and values. The designers have incorporated into their work visual elements reflecting some of SpongeBob's core values: environmental consciousness, optimism, tolerance, creativity, imagination, and playfulness.

For instance, Tal Rosenfrab, chief designer for comme-il-faut fashion house, present an outfit featuring characters from the show woven into it, as a statement against ocean pollution.

Also, fashion designer Yarden Mainfeld premiere a design inspired by SpongeBob's playfulness and optimism, with the caption "Follow the Rainbow", as a tribute to the LGBT community.

Yael Arad, one of the event's organizers and head of the commercial division at Nickelodeon & Viacom Brands, Israel: "SpongeBob has established himself as a cultural icon, far exceeding the limits of a popular cartoon figure. As such, he is an inspiration for creative minds ranging from all fields. It is only befitting that Israel's Fashion Week, one the country's biggest international affairs, will collaborate with the international phenomena that is SpongeBob."   

The show was dedicated to 'Krembo Wings – A Youth Movement for Children with and without Special Needs'. The movement operates so that all children - regardless of gender, race, religion or abilities – may participate in an all-inclusive social environment.

The benefit will help to finish work a new branch of 'Krembo Wings'. The branch, located in Netivot (in the south of Israel), will offer socio-educational activities based on a model of private sponsorship in group settings. The activities are meant to raise awareness to special-needs communities, and social accessibility.


The connection between SpongeBob and "Krembo Wings" is a natural one: The optimistic sponge is a symbol of positivity, happiness and the acceptance of others. It is only fitting then that the show will end with a special celebration involving kids from the 'Krembo Wings' movement.

The Event will be hosted by Eyal Kitzis

The designers participating in the show: Vivi Balaish, Karen Oberson, Dorin Frankfurt, Shai Shalom, Shani Zimmerman, Yaron Minkowski, Idan Laros, Daniela Lehavi, Comme il faut, and others.

On the runway: Yael Arad, Kim Or Azulai, Eliana Tidhar. Omer Hazan, Sophie Machner, Roslana Rodina, Maya Wertheimer, Miri Nevo, Noam Frost, Talin, Shani Klein, Natalie Dadon,  Shai Lee Shindler, Arbel Keinan, Bell Agam and others


All Proceeds are going to Krembo Wings

Tickets Prices:  250/500/100 NIS

Date: March 13th , Wednesday

Hour: 20:00

Location: Hangar 11, Tel Aviv Port


"With Imagination, You Can Be Anything You Want”

SpongeBob SquarePants


Photos by Silvia Golan




As The Fair Enters Its Second Decade, Fresh Paint 11 Launches With A New Format!


Fresh Paint 11, the largest and most influential annual art and design event in Israel, will take place between May 30th and June 3rd, 2019.


The fair will be launched with a fresh, new format:  Fair and Gallery Weekend

In addition to the celebration of art and culture at Expo Tel Aviv,

a program of events and exhibitions will take place throughout Tel Aviv-Yafo,

providing a second platform to the annual art event.


The fair is supported by UBS, the world's largest wealth manager, and takes place in collaboration with the Tel Aviv-Yafo Municipality and Expo Tel Aviv.

The Fair – the Main Event:

From Thursday, May 30th to Monday, June 3rd2019, Fresh Paint returns once again to Expo Tel Aviv, presenting the fair’s well-loved sections alongside exciting additions, including the Independent Artists’ Greenhouse, Fresh Design, Mifal HaPais Design Greenhouse, a video and new media section, a thematic installation exhibition and projects for the community. This year will also see the launch of Fresh Paint Live – every day throughout the fair, between 17:00-20:00, Fresh Paint comes to life at several simultaneous locations, offering visitors extraordinary and exciting one-off experiences of live events and performances.


Gallery Weekend in Tel Aviv-Yafo - the Satellite Event:

From Friday, May 31st to Sunday, June 2nd, 2019, clusters of exhibitions and projects will be presented by leading galleries in Tel Aviv, in collaboration with museums, alternative venues, hotels, boutiques, and restaurants, opening their doors for a weekend in celebration of art and design in Tel Aviv-Yafo.



Fresh Paint, Tel Aviv, established by Yifat Gurion and Sharon Tillinger in collaboration with the content and creative production company Faza, is the largest and most influential annual art event in Israel. The fair is a meeting place for art lovers, the general public, artists, designers, and art professionals, and provides an opportunity to purchase artworks by the finest contemporary artists.

Every year, Fresh Paint offers a snapshot of the dynamic art and design scenes in Israel.


The fair is supported by UBS, the world's largest wealth manager, and takes place in collaboration with the Tel Aviv-Yafo Municipality and Expo Tel Aviv.


Further to being Partner of Fresh Paint since 2013, UBS has been actively collecting contemporary art for more than sixty years, has one of the largest corporate art collections, and is one of the foremost sponsors of cultural organizations in the global contemporary art area, in accordance with the company’s long-held belief that the art of today provides inspiration and encourages innovative thinking.


Photos: Eyal Gaziel