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Socca Market in Tel Aviv has brought a new concept in dining to its unique venue for weddings, parties and major events. Instead of the standard fixed menu and waiter service, guests are invited to make the rounds of food stalls, each one featuring cuisine from different corners of the globe.

 

 

Drawing its inspiration from London’s Borough Market, New York’s Chelsea Market and Barcelona’s La Boqueria -- and more recently, Tel Aviv’s Sarona Market and Shuk Tzafon -- Socca Market comprises stalls that serve food representing the following cuisines:

 

 

Israeli (Mediterranean) - hummus, tehina, lamb kabab, skewers of shishlik and sabih

Italian -  pastas, focaccias, antipasti (grilled vegetables) and bruschettas

Greek - souvlaki, dolmades (stuffed grape leaves) Greek salad, gyros, fried red mullet

Asian - dim sum dumplings, stir-fried noodles, bao sandwiches, Asian cabbage salad  

American - fresh grilled hamburgers from prime beef, coleslaw, French fries

 

 

 

 

 

A delicious spread of desserts is served, featuring brownies with hot fudge sauce, chocolate chip cookies, hot apple crumble with pareve vanilla ice cream, meringues with berry sauce, lemon meringue tarts, and assorted pastries.

 

 

There is a full bar serving cocktails, sangria, and soft drinks, and a separate bar for wines.

 

 

Socca Market, which is certified kosher, is located in a trendy district of lofts and studios in south Tel Aviv.

 

 

Address: 27 Shocken Sreet (entrance from Shvil Hameretz)

 

Website: http://soccatlv.co.il

 

Tel. (073) 248-0313

 

 

 

 

 

 

 

 

 

 

Italian embassies around the world this week are marking “The First Week of Italian Cuisine in the World," an initiative of that country’s Ministry of Economic Development to promote Italy’s famous cuisine, which represents an industry estimated to be worth USD 60 billion annually; in Israel, The First Week of Italian Cuisine in the World was launched by Ambassador Francesco M. Talò at a reception held at his residence in Ramat Gan on November 21.

 

 

In his remarks to the assembled guests, Ambassador Talò introduced the slogan of The First Week of Italian Cuisine in the World -- “the extraordinary Italian taste” --  and inaugurated an app designed especially for the Israeli market: the kosher Italian eating guide (www.kosheritalianguide.it).

 

 

 
 
  
 
 

Also addressing the reception was a special guest from Italy, Elena Toselli of the Ministry of Economic Development, who explained that the new app featured a database of 500 purveyors of Italian foodstuffs that are certified kosher.

 

 

Guests received a pamphlet outlining special events -- lectures, demonstrations, cooking classes, movies and tasting -- revolving around Italian cuisine taking place in Israel the week of November 21-29.  The evening concluded with a three-course banquet of Italian delicacies -- antipasti, pastas and desserts -- prepared by visiting Chef Laura Ravaioli, in collaboration with local chefs Massimiliano Di Matteo, a winner of the Master Chef television competition, and Michele Bozzetto, of the Sheraton Hotel’s Olive Leaf restaurant.

 

 

The reception attendees largely comprised Israeli residents of Italian descent, including Cinzia Klein, the local representative of the Italian Academy of Cuisine.

 

 

 

 

 Photos provided by  Massimiliano Guido  , Italian Embassy

 

Photo 1 Ambassador Francesco Maria Talò and Elena Toselli (Ministry of Economic Development)
 
Photo 2: Marcella Pedroni (Fiere di Parma), Jacqueline Fellus (Union of Italian Jewish Communities), Giovanni Delle Donne (Federation of Food and Drinks Industries), Massimiliano Guido (Italian Trade Commissioner)

 Photo 3  Chef Massimiliano Di Matteo and Chef Laura Ravaioli

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Once again, for the 22nd successive year, the International Mediterranean Tourism Market (IMTM) will take place at the Convention Center of the Tel Aviv fairgrounds 9-10 February 2016

 

The successful ITN – ORTRA team is organizing the event again. Israel Travel News (ITN – publishers of tourism magazines, websites and newsletters) and ORTRA (Israel's premier conference organizers) make sure that the fair, which has grown in leaps and bounds from year to year, will be a grand success.

 

 

 

The Israeli public is hungry for travel news on new destinations and also on the old favorites. IMTM is the perfect solution. As always there will be an interesting range of special presentations, screenings, lectures and discussions, some by invitation only, but most open to the general public. This year two interesting presentations will focus on medical tourism, incoming and outgoing. This hot topic is being given center stage at IMTM for the first time. There are multiple aspects and the discussions promise to be absorbing.

 

One of the desirable "by invitation only" events is the lavish pre-opening breakfast on the first day, exclusively for ambassadors serving in Israel. All ambassadors have already received an invitation. Ambassadors who have not yet responded (“RSVP”) are reminded to do so as soon as possible.

 

Once again, a series of start-ups under the title of "Digital Travel Dome" (designated separately in the catalog, distributed free) display the ingenuity of Israel, the “start-up nation”, in the field of digital apps that make information easy to find on your smartphone. If for no other reason (and there are plenty of other reasons), make sure to get your catalog when you visit the fair.

 

No need to say that Israel is going through trying times, so the promised success and numerous exhibitors is a real indication of the attraction that IMTM has for travel-industry professionals worldwide. Cross-border travel is the hallmark of peaceful coexistence. Can tourism will be the flashpoint of peace in the Middle East? Perhaps for world peace as well? Time will tell.

 

Silvia Golan, the Executive Director of www.diplomacy.co.il , and yours truly, will be at IMTM 2016. We hope to see you there.

 

The Tel Aviv Convention Center, commonly known as Ganey Hataarukha, is located on Rokach Boulevard in northern Tel Aviv, Israel, adjacent to the Tel Aviv University Railway Station.


Address: Rokach Blvd 101, Tel Aviv-Yafo

 

 

 

 

 

 

 

The Cafe Rothschild chain has opened in newest restaurant in the suburb of Givatayim, a block away from the municipal border with Tel Aviv. The kosher chain, which serves dairy but no meat dishes, has been expanding rapidly into the center of the country from its base in the North.

 

 

Cafe Rothschild, whose slogan is b’n’divut -- meaning, “generously” -- is known for its freebies, large portions and value. Guests are greeted with a complimentary drink on arrival, and free popcorn is distributed in the evenings. Instead of the conventional happy hour, beer (part of an alcohol menu that includes spirits and wine) is always two-for-one.

 

 

The categories of the bilingual menu comprise breakfast, salads, pastas, appetizers, sandwiches, tortillas, pizzas, focaccias and fish dishes. In addition to the usual hot and cold beverages, there are fresh-squeezed juices, smoothies and shakes. Vegan and gluten-free options are also available.

 

 

 
 
 
 

Desserts appear on a Hebrew-only menu, but can be explained in English by the staff. The super-sized sweets are prepared by pastry chefs off-site.

 

 

Among the special offerings of Cafe Rothschild are Italian Tuesdays -- when pasta is NIS 29 and glasses of wine NIS 10 -- and Greek Fridays, featuring mezze.

 

Website: http://www.rothschild-cafe.co.il/

 

 

 

 

 

 Photos  Silvia Golan

 

 

 

 

 

 

 

Lifestyle: Opening of the New Central of Hair Center Chain

 

The Hair Center chain of hairdressing shops, owned by businessman Zahi Revivo, opened its new center in Tel Aviv, at 14 Ahad Haam St., facing Kolbo Shalom, which is the fifth branch of this chain, together with those in Haifa, Natania, Rishon LeZion and Beer Sheva. This new center includes, besides the regular rooms, five VIP rooms for private reception.

 

Founded in 2015, Hair Center always leads the high technology in Israel relating hair treatment and care. Next year Zahi Revivo plans to open three new branches in Tel Aviv and three abroad.

 

Hair Center Israel is an integral center de of hair treatments, such as hair restoration, extension, mesotherapy, filling and preservation (for women and men). It also provides coloring, cuts, hairdressing, and advanced hair designs, such as straightening, curling, filling, etc.

 

Hair Center Israel brought to Israel the most advanced method for hair extension using laser and Keratin treatment, widely used in Hollywood, lasting 4 to 6 months.

 

 

http://www.haircenter.co.il/

Phones * 27597 * 8959 *

Facebook www.facebook.com/haircenter.il

Instagram #haircenterehadhaam   Haircenter_il

 

Youtube https://youtu.be/HN3qbsrxMBg

 

http://www.silviagolan.com/l…/358-haircenter-14-1-haircenter

 

 Photos Silvia Golan